Tag: podcast

Is Social Media Marketing Full of BS?

January 23rd, 2013   •   13 comments   


Bob Hoffman (courtesy of The San Francisco Egotist) 

Well, Bob Hoffman (above) seems to think so.

Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
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Content Marketing: Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

why-helping-beats-selling-anytime
Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.

And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
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The 5 Cs of Great Social Media Properties

May 20th, 2012   •   no comments   


The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio)

Let’s face it. We are swamped by content.

What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data.

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