Tag: postbox

The Art of Branding

April 26th, 2007   •   7 comments   


Spotted this funkily dolled up postbox just outside UE Square along Unity Road recently while waiting for my son and wife. Its a bid to add much needed colour, vibrancy and art to the city. Apparently, this is part of STAMP, a nation-wide competition organised by URA and Singpost which looks at making over 40 postboxes in the city.

Nice touch there which helps to rejuvenate the old and weary brand image of snail mail. After all, we do know that it is fighting a losing battle against email and other forms of online communications. These splashes of art certainly gives us more reasons to visit our mailboxes to pay our bills!

Now, if only they would do it for all the 800 postboxes around the island instead of just those in the city. That would definitely add a few notches in rebranding and repositioning Singpost as a creative and fun loving provider of an essential service.

Update: Saw that Sparklette also posted about this, albeit in a series!