Tag: PPC

Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

Beginners Guide to B2B Digital Marketing

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

Well, not really.

As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.

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