Tag: product innovation

Disciplined Dreaming: A Book Review

December 21st, 2011   •   no comments   

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when a flash of brilliance strikes somebody? How can one be creative if one is an engineer/accountant/mechanic?

Well, according to Josh Linkner, CEO of ePrize, anybody in any profession can be creative and it doesn’t just happen by accident. In his book Disciplined Dreaming, the business innovator and jazz musician shows that creativity isn’t born but made.  Any organisation can be a creative one so long as it applies his five step process to strengthen one’s “creative chops” as follows:

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Who Says Comics are Dumb?

November 18th, 2007   •   1 comment   

Spotted this comic book at Times the Bookshop in Funan quite recently. This isn’t just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams.

In other words, reading comic books can now help you prepare for university!

Published by Kaplan, Inc, a specialist in education, the books contained some heavyweight words like “sanctimonious” and “exculpate”. According to Bloomberg, this publication is part of the effort to get more US High School students to brush up on their reading skills.

Now this is what I call a Purple Cow – an edutainment product with a difference which scores in more ways than one.