Tag: product strategy

Which Comes First – the Product or the Market?

February 14th, 2013   •   no comments   

Which Comes First The Product or the Market
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)

Hit by a flash of inspiration, you decided one day to pursue your dream.

You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
Read More

Don’t Monkey Around with Kipling’s Ape

September 15th, 2012   •   1 comment   

A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody.

What I find unique about Kipling is that furry little simian dangling from the zipper. My son goes ape over those little critters. He has amassed a tidy little collection of different gorillas in shades of orange, green, red, brown, and black.

Read More

Three Ways to be Truly Great

January 11th, 2012   •   no comments   

Can you compete with the above brands on scale, distribution and price? (image source)

In the world of consumer businesses, there are probably three main ways to differentiate yourself from the hoi polloi.

The first way is to level your competition by beating them on price, variety, convenience, and distribution. And while you’re at it, look at meeting the lowest common denominators in consumer needs and wants. Huge consumer retailing outfits like Walmart, Target, 7-Eleven, Amazon and Carrefour are examples of companies adhering to this strategy, and so are major FMCG manufacturers like P&G, Unilever and Nestle.

Read More

What Facebook, Google Reader and iOS5 Have in Common

November 6th, 2011   •   1 comment   

iPhone 4S’s short battery life was blamed on the super juiced up iOS 5(courtesy of Obama Pacman)

Something wrong seems to be happening in the hallowed corridors of Tech.

First, we’re met with the “dynamic” and ever changing new Facebook News Feed which apparently is riling many of us. Between “Top Stories”, “Recent Stories”, “New Entries”, and the ever updating Ticker on the right which gives me a constant migraine.

Read More

Keeping Your Attractions Fresh and Appealing

July 14th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

Read More