Tag: product

The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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Why You Need to Build a Personal Brand

May 4th, 2015   •   3 comments   

Why you Need to Build Your Personal Brand

Courtesy of Fast Company

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
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Why Good Entrepreneurs Are Like Scientists

August 18th, 2013   •   1 comment   

You don’t have to be a mad scientist to benefit from experiments (courtesy of Mashery)

There are three ways to create and launch a business or a product.

The strategic planners would draft a comprehensive business plan. This would include robust market research, foolproof technology, and detailed manpower and financial projections. It would attempt to answer all the questions of who, what, why, when, where, and how, and try to forecast 5,10 or even 15 years into the future.
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