There are two types of businesses in this world – the givers and the takers.
Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
You don’t have to be a mad scientist to benefit from experiments (courtesy of Cliparts.co)
Imagine that you’re an entrepreneur tasked to start a new business. Or perhaps launch a new product.
How would you go about doing it?