Tag: promotional gimmicks

Do These Bus Handle Ads Work?

September 28th, 2012   •   1 comment   

As I was commuting to work one morning, I noticed these advertisements sitting on the handle bars in the bus. Perched strategically where your hand would be, they offered a special promotion for a new F&B outlet for those who bothered to bring them there.

While the idea was pretty novel (kudos to SBS-Transit or Comfort-Delgro), I thought that the adverts could be further improved with some enhancements:

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The Simplest Trick in Advertising and Promotions?

July 30th, 2010   •   3 comments   

Yesterday evening, as I was going home from work, I was handed a packet of free tissues outside City Hall MRT station along North Bridge Road. Considered one of the oldest promotional gimmick in the book, it came from QB House – famous for its 10 minute haircut costing $10 – which recently opened a branch at Basement 2 of Raffles City.

QB House Promotion Gimmick

Despite the small rectangular area of the tissue, the company has cleverly done a few things right:

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