Tag: promotions

Enjoy Year Long Offers With The Entertainer App

April 2nd, 2014   •   2 comments   

Recently, my family (two adults and one 10 year old) “broke” our record when we paid $91 for breakfast of egg benedicts, pancakes, and fine coffee at a popular cafe. While we were mentally (and financially) prepared for that enjoyable meal, it seemed quite clear that dining out and entertaining can be costly. Especially when we are only free on peak periods – Friday evenings, Saturdays and Sundays.

Fortunately, there is a way for us to have our cake and eat it – without breaking the bank. Introducing The Entertainer Singapore.

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Evergreen Themes in Marketing

May 16th, 2013   •   no comments   

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
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Coke & McDonald’s Join Hands for 2012 Olympics

July 7th, 2012   •   1 comment   

Coca-Cola & McDonald's
Bloggers posing for the camera with Tiffany Goh from Coke

Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.

Coca-Cola & McDonald's
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Youth or Nanny Marketing?

July 31st, 2007   •   10 comments   

As I was taking the bus to work this morning, I spotted this poster announcing a special promotion for students.

Bright coloured with black shadowy figures (inspired no less by Apple’s famous iPod ads), they were clearly targeted at teens taking public buses. It had all the supposed ingredients of a youth marketing campaign, namely:

1) Cool handphones for prizes (though not exactly the latest models)

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