Tag: psychographics

Smashing Stereotypes

September 13th, 2010   •   1 comment   

Courtesy of Psychology Today

One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.

From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.
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