Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)
Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.
If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
Image from ahhh_poetry
Have you heard the story of the frog in a boiling pot?
Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.
Frog legs, anyone?
Sally Hogshead knows how to fascinate you (source of image)
Ever wonder how people perceive your unique self? Keen to use those insights to market yourself better and improve your social influence?
In a fascinating episode on the Social Media Marketing podcast, Sally Hogshead, author of How the World Sees You, shared how we can use the science of “fascination” to build your personal brand, impress others and improve our social influence.
Courtesy of ITPRO
Why do some people perform amazingly well while others falter despite starting off at similar positions in life?
The difference, according to eminent Stanford psychologist Dr Carol Dweck, is in the mind. Or more accurately, one’s mindset.
Speaking at an episode of Knowledge for Men, Dr Dweck believed that success isn’t predicated on one’s intelligence or talent. Rather, it is embodied by how one perceives and copes with failures and setbacks. This difference accounts for why kids who are academically on par may achieve vastly different outcomes in their eventual careers.
How one views failure and success can be determined by whether one has a fixed mindset or a growth mindset.
Courtesy of Fearless Men
You woke up late. As you rushed to get ready for breakfast, you stubbed your toe against a table.