Tag: Public Relations

8 Things You Didn’t Know About The Media

September 22nd, 2016   •   no comments   


Courtesy of Phil Wolff 

I’ve got some shocking news for you. Ready for it?

Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
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Public Relations Strategies in the Digital Age

July 19th, 2016   •   no comments   

Gini Dietrich of Spin Sucks

What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?

Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
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Nikon Photo Contest: Viral Sensation or PR Fiasco?

January 31st, 2016   •   2 comments   

Nikon captures Photo Yu Wei

Courtesy of Nikon Facebook

“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”

OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.
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Managing the 4 Types of Communication Crises

July 5th, 2015   •   no comments   

Four Kinds of Communication Crises

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?

Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.
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The 3 Ts of the Social Age

June 4th, 2015   •   no comments   

The 3Ts of the Social Age
Courtesy of Drew’s Marketing Minute

Truth. Transparency. Trust.

These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
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How Massive Media Influences Global Incidents

January 18th, 2015   •   no comments   

Je Suis Charlie Khalil Bendib

(image courtesy of Muslim cartoonist Khalil Bendib)

Like fire, media publicity is a good servant but a bad master.

Managed well, it focuses the glaring spotlight on neglected issues which warrant a global audience. However, extensive media and social media coverage may also lead to unwarranted consequences.

Let us examine a recent tragic news event to see how this unfolds. One that is close to everybody’s hearts.
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Mastering Persuasion in Sales, Advertising and PR

December 14th, 2014   •   2 comments   

Master Persuader Zig Ziglar
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)

Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.

Without it, we are unable to get what we want in our interactions with people.  And that certainly sucks.
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Offensive Versus Defensive Public Relations

August 20th, 2014   •   no comments   

Offensive vs Defensive PR
When you’re under attack like the Spartans, you need to close ranks (source of image)

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.
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Public Relations in the Social Age

July 16th, 2014   •   no comments   

Courtesy of Hispanic PR Blog

Are you a public relations or PR professional? If so, what do you see yourself as?

A) Purveyor of the corporate spiel, coated with sugar, spice and everything nice;
B) Hustler for significant editorial coverage on newspapers, television news and magazines;
C) Guardian of your organisation’s corporate brand;
D) Gatekeeper to your head honchos; or
E) Spokesperson, communicator and messenger?
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7 Ways To Write And Communicate Clearly

June 18th, 2014   •   no comments   

Typing photo

Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…

Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.
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