Tag: public transport

How We Lived a Year With No Car (After Having Them All My Life)

June 26th, 2016   •   8 comments   

How We Lived a Year With No Car (After Having Them All My Life)

Image courtesy of TODAY Newspaper

Do you REALLY need to have a car in Singapore? Can you live well without the convenience and air-conditioned comfort of a personal vehicle?

Those are the questions that I will attempt to answer after living a year without a car in Singapore.
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Youth or Nanny Marketing?

July 31st, 2007   •   10 comments   

As I was taking the bus to work this morning, I spotted this poster announcing a special promotion for students.

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Bright coloured with black shadowy figures (inspired no less by Apple’s famous iPod ads), they were clearly targeted at teens taking public buses. It had all the supposed ingredients of a youth marketing campaign, namely:

1) Cool handphones for prizes (though not exactly the latest models)

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