Tag: public transport
Image courtesy of TODAY Newspaper
Do you REALLY need to have a car in Singapore? Can you live well without the convenience and air-conditioned comfort of a personal vehicle?
Those are the questions that I will attempt to answer after living a year without a car in Singapore.
As I was taking the bus to work this morning, I spotted this poster announcing a special promotion for students.
Bright coloured with black shadowy figures (inspired no less by Apple’s famous iPod ads), they were clearly targeted at teens taking public buses. It had all the supposed ingredients of a youth marketing campaign, namely:
1) Cool handphones for prizes (though not exactly the latest models)