Tag: reputation

How Influencers Evolved in the Digital Age

June 9th, 2015   •   no comments   

How Influencers Evolved in the Digital Decades
Orginal image courtesy of The Drum

How have social influencers changed over the years? What impact does technology play on the evolution of influence?

I asked myself this question as I reflected on how much things have changed over the past two decades. 
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Offensive Versus Defensive Public Relations

August 20th, 2014   •   no comments   

Offensive vs Defensive PR
When you’re under attack like the Spartans, you need to close ranks (source of image)

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.
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Do You Trust Your CEO?

June 15th, 2012   •   no comments   

Source: Edelman Insights

Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:

1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.
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