Tag: retail strategy

Why Major Retailers are Largely Local

July 3rd, 2012   •   1 comment   

Why Major Retailers are Largely Local
NTUC FairPrice holds its ground through innovative concepts like FairPrice Express (courtesy of FairPrice)

Wonder why NTUC Fairprice and Cold Storage rules the grocery retail scene in Singapore?

Or why huge players like Wal-Mart and Target have largely stayed away from our shores?
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Sealing the Sale with Social Media

June 11th, 2012   •   1 comment   

Woolmark’s “We Love Wool” campaign on social media was highly successful (image source)

Almost everybody (and their dog) would have a social media presence, be it on Facebook, Twitter, Youtube, Flickr, LinkedIn, or blogs and forums. In a world where consumer online profiles are ubiquitous, it makes sense for companies to leverage on social media to reach their customers.

The challenge, as Jane Perry, GM of BBDO Proximity Shop pointed out, is that consumers do not want to be sold to. Instead, they prefer companies to meet understand their needs, interact with them on their level, and provide additional value that is unique to new media. Social media channels should thus serve as platforms for Customer Relationship Management (CRM) akin to a trusty old corner store rather than a hyper-efficient but cold and unfeeling megastore.

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How C. Wonder Pampers Its Customers

May 22nd, 2012   •   no comments   

Source of image

Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories and home décor retailer, and how he built a strong retail brand focused heavily on delighting customers and meeting their lifestyle needs.

Predicated on the concept of the customer being “our girl”, the customer experience in C. Wonder stores are predicated on “service credos” such as the following:

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Reaching the Consumer of the Future

May 18th, 2012   •   no comments   

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers?

Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how these should be addressed as follows:

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Uniqlo’s Unique Advertisement

March 17th, 2012   •   1 comment   


As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.

First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.
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How LEGO Creates a Lasting Legacy

February 5th, 2012   •   1 comment   

On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days. Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.

LEGO @ Toys R Us VivoCity
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The Wal-Mart Effect: Book Review

January 9th, 2012   •   no comments   

What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles?

The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s highly readable volume dived deeply into the massive impact exerted by Walmart, and paints a sobering and sordid picture of its true influence.

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Why Brands Need to Have Visual Equity

October 2nd, 2011   •   no comments   

Which Korean noodle would you choose and why? (source of image)

What is the most important marketing strategy for FMCG products?

Is it developing a strong brand? Advertising on TV, radio and newspapers? Embracing social media and citizen marketing? Or all of the above?

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The Truth About Ikea: Book Review

September 9th, 2011   •   no comments   

Ikea has always been one of the companies which I respect tremendously. Much of the furnishings in my home come from the privately held Scandinavian giant, which has some 313 stores in 38 countries. Its legendary founder Ingvar Kamprad, known for his extreme miserly manner, is one of the richest persons in the world.I

Having heard so much about the Swedish furniture conglomerate, I couldn’t resisting borrowing the book The Truth About Ikea: The Secret behind the World’s Fifth Richest Man and the Swedish Flatpack Giant from our library. Authored by 20 year Ikea veteran Johan Stenebo, it provided a fascinating insight into what “really” happened behind its hallowed blue and yellow walls.
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Why Bugis Junction is Still Booming

August 7th, 2011   •   2 comments   

Why Bugis Junction is Still Booming

Is it all doom and gloom for Singapore’s retail scene? After all, we have read about so many empty tenant outlets around the once bustling Orchard Road area.

Well, there is one mall that seem to be one that is doing reasonably well amidst the impending shop-acalypse in our multiple malls…
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