Tag: retail strategy
NTUC FairPrice holds its ground through innovative concepts like FairPrice Express (courtesy of FairPrice)
Wonder why NTUC Fairprice and Cold Storage rules the grocery retail scene in Singapore?
Or why huge players like Wal-Mart and Target have largely stayed away from our shores?
Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories and home décor retailer, and how he built a strong retail brand focused heavily on delighting customers and meeting their lifestyle needs.
Predicated on the concept of the customer being “our girl”, the customer experience in C. Wonder stores are predicated on “service credos” such as the following:
As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.
First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.
Courtesy of Choo Yut Shing
Wonder how LEGO manage to rule the roost as one of the world’s most successful brand?
On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days.
Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.
What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles?
The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s highly readable volume dived deeply into the massive impact exerted by Walmart, and paints a sobering and sordid picture of its true influence.
What is the most important marketing strategy for FMCG products?
Is it developing a strong brand? Advertising on TV, radio and newspapers? Embracing social media and citizen marketing? Or all of the above?
Much of the furnishings in my home come from the privately held Scandinavian giant, which has some 313 stores in 38 countries. Its legendary founder Ingvar Kamprad, known for his extreme miserly manner, is one of the richest persons in the world.
Is it all doom and gloom for Singapore’s retail scene? After all, we have read about so many empty tenant outlets around the once bustling Orchard Road area.
Well, there is one mall that seem to be one that is doing reasonably well amidst the impending shop-acalypse in our multiple malls…