I recently visited the IT Show at Singapore’s Suntec City (also known as our very own vertical Silicon Valley) to see if I could pick up a good bargain or two. It always amazes me how these computer fairs and exhibitions could attract such huge and massive crowds, all thronging the place to catch a piece of the retail action. The number of people streaming in and out are usually non-stop. More importantly, most who leave are seen happily carrying bags and even trolleys full of hardware, software and all manner of computer peripherals and accessories.
Why have these shows become such huge consumer successes? More interestingly, why are some other consumer fairs (like gifts, furniture, weddings, and health) relatively moribund while PC shows continue to draw the crowds?
Crowds thronged VivoCity when they first opened
Recently, quite a few shopping centres in Singapore seem to be left behind in the retail race despite our buoyant economy. Poor customer traffic, contractual spats, tenants going on “strike”, empty shop spaces, decay and disrepair seem to be some of their common woes.
Some are new and spanking. They include Dhoby Xchange, which is strategically located next to the Dhoby Ghaut MRT Station yet attracting hardly a soul. Another recent case is an unnamed shopping mall at Commonwealth Market (to be renamed Queenspoint) which apparently ran afoul of the law. Its owners Pagar Park did not have approval to sub-let its spaces but still went ahead, with 70% of its 150 retail outlets taken up. Now it is tangled in a messy litigation case involving multiple parties including the Singapore Land Authority.
So what are the issues? Let me list them down:
Just got back from a fabulous holiday in wintry Hokkaido. Will blog about it soon.
Meanwhile, another brilliant example of how service should be from Seth Godin. No questions asked and no serial number, receipt, warranty card or other forms of authentication needed. Just what we need here in “black and white” Singapore.
Laurie writes, “amazing customer service from le creuset, the french enamel on cast iron cookware people