Tag: rites

Create Your Own Marketing Rites and Rituals

March 10th, 2012   •   1 comment   

Highlights of CNY Eve - 2012

What do cultural festivals, anniversaries, and special days (Mother’s Day, Teacher’s Day) have in common?

Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities.

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