Tag: rohit bhargava

Likeonomics: A Book Review

August 27th, 2012   •   no comments   

rohit-bhargava-and-likeonomics

Rohit Bhargava and Likeonomics (source of image)

We are facing a crisis of believability in big businesses and brands.

Triggered by the collapse of the financial system in 2008, widespread deceit by big corporate brands and sheer volume of advertising “clutter”, consumers distrust big brands, companies and governments more than ever before.
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The Power of Personality

September 20th, 2010   •   1 comment   

Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?

The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
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