Tag: sales

How to Craft Online Marketing Copy That Sells

April 25th, 2017   •   1 comment   

how-to-craft-high-converting-online-sales-copy

The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.

And that is a major problem in today’s copy-centric digital age.
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What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

movies-marketing-content

What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
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The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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7 ways to piss potential business clients off

September 4th, 2015   •   no comments   

6 Ways to Piss Potential Clients Off
Courtesy of Ace of Sales

How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.
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Mastering Persuasion in Sales, Advertising and PR

December 14th, 2014   •   2 comments   

Master Persuader Zig Ziglar
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)

Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.

Without it, we are unable to get what we want in our interactions with people.  And that certainly sucks.
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When It Pays to Pay

September 4th, 2014   •   no comments   


Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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The Sales Bible: Book Review

July 9th, 2014   •   no comments   

“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”

Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.

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The Five Levels of Customer Engagement

October 27th, 2013   •   1 comment   

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
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To Sell Is Human: Book Review

August 7th, 2013   •   1 comment   

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?

Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.

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The Parable of the Pump

January 21st, 2012   •   no comments   

Zig Ziglar Parable of the Pump
Zig Ziglar (courtesy of Decisive Minds)

Zig Ziglar (Hilary Hinton) may be 85 years of age, but he sure packed a lot of punch in his speeches.

A highly respected motivational speaker grounded in Christian values, Zig is known for his fiery workshops and power-packed programmes focused on motivation, success and salesmanship. He is also a champion sales trainer, having mastered the art of selling.

In a recent podcast I listened to, Zig spoke about the story of the pump.
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