Tag: selling

Five Ways Singapore Retailers Can Beat the Gloom

July 10th, 2016   •   1 comment   

Five Ways Singapore Retailers Can Beat the Gloom

Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.

It was the best of times. It’s now the worst of times?

Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.
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When It Pays to Pay

September 4th, 2014   •   no comments   

Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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The Sales Bible: Book Review

July 9th, 2014   •   no comments   

“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”

Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.

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The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   no comments   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
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Does Sex-vertising Really Sell?

December 15th, 2011   •   2 comments   

Does sex-vertising really sell
Everybody talked about the shirtless Abercrombie & Fitch greeters in 2011 (Courtesy of A&F)

Let’s talk about sex in advertising – one of the longest running meme in the history of ads.

Time and time again, the topic has ignited heated discussion amongst marketers, manufacturers and moralists alike.

Does sex sell? Would a sexy ad have a better chance of grabbing the attention of one’s target audience? Or will it just be too “been there, done that” to have any effect?
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Don’t Toy Around With Takashimaya

December 22nd, 2010   •   2 comments   

Christmas Fantasy @ Takashimaya Square
Not exactly award winning logo design, but it does the trick!

I’m not a shopaholic and neither is my wife. However, come December each year, we would venture forth to Takashimaya Shopping Centre (anchor tenant of Ngee Ann City) for our annual dose of gifting goodness. There is a certain magic in the way the Japanese retailer lays out its various spaces, tantalising consumers to part with their hard-earned cash in the most delightful way.

Christmas Fantasy @ Takashimaya Square
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Using Your Brain in Marketing

May 28th, 2009   •   no comments   

Courtesy of Salesbrain.net

In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response. Consumers and corporate buyers are increasingly spoilt for choice, and selling based on price alone is not sustainable in the long haul.

The solution? Market to one’s old brain according to authors Patrick Renvoise and Christophe Morin (co-founders of SalesBrain) of the book Neuromarketing – Understanding the “Buy Buttons” in Your Customer’s Brain. Describing how the primitive old brain (which dates back 450 million years ago apparently) is the decision making centre of human beings, this highly readable volume suggests tools and techniques to create an impact where it matters most.
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