OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
Well, not really.
As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.
Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the system through unrelated keywords, meta-tags, links, and other spammy devices may work less effectively in future. Read More
Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.
Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.