November 4th, 2011
Aerial view of the Smithsonian museums in Washington DC (source: Tripadvisor)
As part of the Business Of Heritage conference, I had the pleasure of learning about how the Smithsonian Institution built its world class reputation as a leading museum brand. Delivering the talk was Ms Elizabeth Duggal, Director of International Museum Professional Education Programme of Smithsonian Institution and Co-Chair of ICOM United States.
Here are some of the key points of the talk which I thought would be useful to share.
Excellence in Museums