Tag: social business

Connected Consumers and the Future of Business

July 28th, 2013   •   no comments   


Courtesy of What’s The Future of Business (illustration by Hugh Macleod)

Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.

According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.
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Youtility: Why Smart Marketing is about Help not Hype (Review)

July 14th, 2013   •   2 comments   

Youtility Jay Baer

Can your business help others without expecting to be paid?

Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
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Can’t Buy Me Like: Book Review

March 28th, 2013   •   3 comments   

relationship era - can't buy me like

Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?

Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
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The Intention Economy: Book Review

March 24th, 2013   •   1 comment   

Caveat Venditor – Let the Seller Beware”

So proclaimed Doc Searls in The Intention Economy: When Customers Take Charge. Co-author of the legendary The Cluetrain Manifesto, Searls’ main thesis is that customers – like markets – should be free.

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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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The Kings and Queens of the Social Age

February 24th, 2013   •   1 comment   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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10 Steps to Building Social Businesses

January 15th, 2013   •   2 comments   

Social Business - Edelman
Courtesy of Edelman 

As I’ve previously blogged about, the future of business is social.

In a world where we’re permanently thumbing our smartphones, swiping a tablet or typing on a notebook, it is impossible to ignore the significance of social channels in business. While everybody in a start-up can “go social” quite easily, how should medium to large organisations craft their policies, re-route their processes, re-build their structures or re-wire their systems?

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The Dynamics of Social Ecosystems

December 10th, 2012   •   no comments   

In the age of the ubiquitous social web, business as usual is broken.

Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.

What should we then do in this avalanche of channels, content creators and communities?

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Return on Influence: Book Review

December 2nd, 2012   •   no comments   

“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…”

So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring. 
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The 3 Layers of a Social Organisation

October 19th, 2012   •   no comments   

Office going social

Designed by Freepik

Are you working in a social media savvy organisation? Which social networks do you use in your daily working lives?

With social media becoming omnipresent in everybody’s lives, it is timely for companies to consider how they can transform themselves into “social organisations”.
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