Tag: social currency

Will Content Marketing Kill Your Business?

December 20th, 2016   •   no comments   

Will Content Marketing Kill Your Business

One of the greatest objections to content marketing which I’ve heard repeatedly is this:

Wouldn’t content marketing erode my competitive advantage?
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Viral Marketing 101: Social Currency

November 1st, 2016   •   no comments   

Viral Marketing 101: Social Currency

Courtesy of We Are Animal

Why do some online stories spread while others eat the proverbial digital dust?

That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
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