Tag: social customer care

Why Customer Experience is the New Marketing

April 12th, 2018   •   no comments   

Customer experience is fast becoming the number one digital marketing strategy.

Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
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How to Win in Social Customer Care

June 12th, 2016   •   1 comment   

How to Win in Social Customer Care

Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?

It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
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