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What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?
I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
Is it possible for an introvert to be a social influencer? Most definitely!
Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?
Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
Image from Bottle Uncorked
What is the best way for companies to harness the power of social influence?
Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
How would Taylor Swift grow her social influence? (courtesy of Hypable)
Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?
Well, the world isn’t quite the same as before.
What or who influences you the most in your buying decisions?
Courtesy of Xiaxue
By now, everybody would have heard of the great brouhaha between influencer/blogger Xiaxue (aka Wendy Cheng) and influencer marketing agency Gushcloud.
While enmity between Nuffnang’s stalwart Xiaxue and competitor Gushcloud isn’t new, the latest episode saw the queen of blogging publishing a no-holds-barred post purporting that Gushcloud misled advertisers by inflating its influencers’ blog statistics, instructing influencers to mask advertorials, misreporting earnings, and fudging YouTube viewership figures.
Do you know that the views and opinions shared by social influencers aren’t always right? In fact, there is a good chance that they may be wrong.
Now wait a minute.
I am not saying that these luminaries aren’t credible or respectable. In fact, they often have them by the truckloads.
Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:
Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?
