Tag: social media marketing

7 Winning Social Media Marketing Strategies for Singapore SMEs

June 7th, 2018   •   no comments   

Do you own a Small and Medium sized Enterprise (SME) in Singapore? Wish to use social media marketing to boost your business?

In this article, I will share some of the steps which you can take to improve the way you brand your small or medium sized business, engage with customers, and drive sales on social media channels like Facebook, Instagram, Twitter or YouTube.
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8 Skills Social Media Marketers Need To Succeed

May 23rd, 2018   •   1 comment   

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Social media is now the number one media platform for Singaporeans.

Don’t believe me? Just look around you and see what your friends and family members are doing.
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7 Free Tools To Track Your Social Media Analytics

May 8th, 2018   •   no comments   

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You cannot manage what you do not measure.

With the plethora of tools available, you really ought to track and measure your performance in social media marketing.
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10 Top Social Media Marketing Ideas for Travel Brands

May 3rd, 2018   •   3 comments   

Social Media Marketing for Travel Industry

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The travel and hospitality business is a highly competitive and brutal one.

Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
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How To Craft Meaningful Stories On Social Media

April 25th, 2018   •   1 comment   

Photo by Kaboompics.com from Pexels

Storytelling is both an anchor and compass for social media marketing.

Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
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10 Social Media Marketing Lessons from Top Singapore Brands

March 30th, 2018   •   no comments   

Social Media Lessons Singapore

Wish to improve your social media marketing game in Singapore?

Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
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32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   1 comment   

30 Content Tactics to Boost Social Media Engagement

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Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
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7 Social Media Marketing Trends to Follow in 2018

March 8th, 2018   •   no comments   

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2017 is probably best remembered as the year social media became mass broadcast media.

By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
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10 Social Media Marketing Tactics To Grow Your B2B Business

February 21st, 2018   •   1 comment   

B2B Business Leader

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Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?

Or that 80% of leads generated from social media comes from LinkedIn?
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9 Tricks Dogs Can Teach Us On Social Media Marketing

February 12th, 2018   •   no comments   

Year Of The Dog CNY 2018

I’m a dog. Or more precisely, I was born in the Year of the Dog.

Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom. 
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