Tag: social media marketing
I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
Great content flows in the heart of social media marketing.
It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.
Image fromLauren Mancke
Like marriage, social media marketing is a long-term commitment.
Once you’ve launched a blog, Facebook page, YouTube channel, Instagram, Twitter, or LinkedIn account, you need to engage your online communities with a continual pipeline of quality content.
Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.
Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
Do you know that your customers may spend 3 to 20 percent more if you respond to their queries? Or that 42 percent of customers who complain on social media expect a response within an hour?
With consumers spending hours each day on social media, you need to ensure that your customer care strategy is primed for social channels.
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
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