Tag: social media marketing

How To Craft Meaningful Stories On Social Media

April 25th, 2018   •   no comments   

Photo by Kaboompics.com from Pexels

Storytelling is both an anchor and compass for social media marketing.

Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
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10 Social Media Marketing Lessons from Top Singapore Brands

March 30th, 2018   •   no comments   

Social Media Lessons Singapore

Wish to improve your social media marketing game in Singapore?

Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
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32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   1 comment   

30 Content Tactics to Boost Social Media Engagement

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Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
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7 Social Media Marketing Trends to Follow in 2018

March 8th, 2018   •   no comments   

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2017 is probably best remembered as the year social media became mass broadcast media.

By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
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10 Social Media Marketing Tactics To Grow Your B2B Business

February 21st, 2018   •   1 comment   

B2B Business Leader

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Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?

Or that 80% of leads generated from social media comes from LinkedIn?
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9 Tricks Dogs Can Teach Us On Social Media Marketing

February 12th, 2018   •   no comments   

Year Of The Dog CNY 2018

I’m a dog. Or more precisely, I was born in the Year of the Dog.

Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom. 
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Thought Leaders or Influencers – Who Should You Choose?

February 8th, 2018   •   no comments   

Original image by Freepik

Both are often in the news, but for different reasons.

While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
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How To Manage Your Facebook News Feed

February 5th, 2018   •   no comments   

Manage Your Facebook News Feed

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By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.

Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
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Facebook’s News Feed Changes – What Marketers Need To Do

January 14th, 2018   •   1 comment   

Facebook News Feed Changes

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By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.

Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
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Crack The Code On Facebook Advertising

December 29th, 2017   •   no comments   

credit: unsplash

Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.

For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
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