Tag: social media marketing

How Social And Mainstream Media Helped Donald To Trump

November 9th, 2016   •   no comments   

how-social-media-helped-donald-to-trump

Courtesy of The Political Insider

The world is still reeling from the results of the 45th American Presidential Election.

America has elected her 45th president Donald J Trump in a stunning upset over his Democrat opponent Mrs Hillary Rodham Clinton.
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Viral Marketing 101: Social Currency

November 1st, 2016   •   no comments   

Viral Marketing 101: Social Currency

Courtesy of We Are Animal

Why do some online stories spread while others eat the proverbial digital dust?

That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
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What Bruce Lee Could Teach You About Social Media Marketing

October 9th, 2016   •   no comments   

lessons-in-social-media-marketing-from-bruce-lee

Source of image

Do you know legendary Kung Fu megastar Bruce Lee is still rocking it on social media even though he died 43 years ago?

Famed for elevating the status of Asians in action movies, the acclaimed Hong Kong American actor, martial artist and filmmaker is well known for his unique blend of signature martial arts moves and sagely wisdom.

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What Brands Can Learn From Bloggers

September 13th, 2016   •   no comments   

What Brands can Learn From Bloggers

Chriselle Lim and Nordstrom (courtesy of Nordstrom)

Wonder why your social media marketing efforts are not paying off for your brand?

Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
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6 Production Secrets of Savvy Content Marketers

August 24th, 2016   •   no comments   

6 Production Secrets of Savvy Content Marketers

Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?

If you do, there is one thing you must do regularly. Maybe even daily.

And that is to write, shoot, draw, edit and produce content.
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Social Media Marketing ROI: An Essential Guide

August 18th, 2016   •   1 comment   

social-media-marketing-roi-an-essential-guide

Measuring the success of your social media marketing efforts can be such a pain.

Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
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Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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Digital Marketing 101: Search vs Social

July 13th, 2016   •   3 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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Blogging for Business: 8 Must Know Tips for Beginners

June 19th, 2016   •   no comments   

Blogging for Business 8 Must Know Tips for Beginners

Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.

Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos. 
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The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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