Tag: social media marketing

Facebook Advertising 101: Four Basic Steps

December 8th, 2015   •   3 comments   

Facebook Advertising 101

How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?

In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.
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Content Marketing for Food and Beverage Businesses

November 29th, 2015   •   1 comment   

Content Marketing restaurants cafes
Food porn at its best (courtesy of Magnolia Pictures)

We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.

If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
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Content Marketing Strategies of Microbes

November 15th, 2015   •   7 comments   

War of the Worlds Comic

Be like the bacteria which killed these obnoxious aliens! (source)

Have you read “The War of the Worlds” by H.G. Wells?

If you did, you would know that it wasn’t humans with all our military might which decimated the seemingly omnipotent aliens. Our puny bombs and bullets were pathetic against the phasers of a superior alien being.

Rather, what swung the odds in our favour were the humble bacteria and viruses which overcame the fragile immune systems of these foreign invaders.

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7 Common Mistakes in Social Media Marketing

October 19th, 2015   •   2 comments   

Are you doing social media marketing right.

Sign up for my social media marketing course here (image from Equinet Academy)

Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?

Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
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Have You Googled Your Name Lately?

August 29th, 2015   •   2 comments   

 

have-you-googled-your-name-lately

Everybody is on social media these days.

Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
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Native Advertising: What You Need To Know

August 17th, 2015   •   no comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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The most powerful influencers for your brand

July 8th, 2015   •   2 comments   

Image from Bottle Uncorked

What is the best way for companies to harness the power of social influence?

Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
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6 Linguistic Tricks that Stick

May 29th, 2015   •   no comments   

6 Linguistic Tricks That Stick

Can you guess what the above image is saying? (courtesy of Kritter5X)

Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?

The secret lies in how words are orchestrated to create a perfect symphony.
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Marketing With Everyday Influencers

May 11th, 2015   •   1 comment   

Everyday Influencers - Word Of Mouth Marketing

What or who influences you the most in your buying decisions?

  1. Advertisement in the newspaper;
  2. News report featuring an interview with a CEO;
  3. Consumer review reports on an online forum;
  4. Pop-up display ad on your mobile;
  5. Endorsement by your favourite celebrity; or
  6. A friend or family member’s recommendation.

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Three Ways to Gamify Your Business

May 7th, 2015   •   1 comment   

Gamification Revolution Book

Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?

Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
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