Tag: social media marketing
Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.
Courtesy of Blitz media design
One of the most common dilemmas faced by marketers is this:
Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.
Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos.
Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?
It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
Courtesy of Philly Voice
What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?
I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.
What can you do to strengthen your personal influence on social media?
How can you improve the way you persuade and lead others in the digital space?
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