Tag: social media marketing

The most powerful influencers for your brand

July 8th, 2015   •   2 comments   

Image from Bottle Uncorked

What is the best way for companies to harness the power of social influence?

Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
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6 Linguistic Tricks that Stick

May 29th, 2015   •   no comments   

6 Linguistic Tricks That Stick

Can you guess what the above image is saying? (courtesy of Kritter5X)

Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?

The secret lies in how words are orchestrated to create a perfect symphony.
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Why Micro Influencers Matter (And How You Can Work With Them)

May 11th, 2015   •   1 comment   

Why Micro Influencers Matter

Designed by Freepik

What or who influences you the most in your buying decisions?

  1. Advertisement in the newspaper;
  2. News report featuring an interview with a CEO;
  3. Consumer review reports on an online forum;
  4. Pop-up display ad on your mobile;
  5. Endorsement by your favourite celebrity; or
  6. A friend or family member’s recommendation.

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Three Ways to Gamify Your Business

May 7th, 2015   •   1 comment   

Gamification Revolution Book

Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?

Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
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How to Master SEO for WordPress

April 28th, 2015   •   7 comments   

Wordpress SEO Success

For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
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The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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Taking Down Goliath: Digital Marketing 101

February 16th, 2015   •   2 comments   

Taking Down Goliath - Digital Marketing 101

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.   
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Social Media Drove Almost a Third of Web Traffic

February 1st, 2015   •   1 comment   

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
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15 Facebook Marketing Tips for Chinese New Year

January 21st, 2015   •   1 comment   

Facebook Singapore CNY Statistics

Chinese New Year is just around the corner.

As shops continuously blast Chinese New Year (CNY) songs, are you planning any Facebook marketing initiatives this holiday season? With 3.6 million people in Singapore on Facebook every month – 3.2 million on mobile – we certainly cannot ignore this marketing channel.
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The ABCs of Influencer Marketing

January 4th, 2015   •   1 comment   

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with social media influencers? How do you choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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