Tag: social media marketing
Taking Down Goliath: Digital Marketing 101
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
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Social Media Drove Almost a Third of Web Traffic
Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.
In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
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15 Facebook Marketing Tips for Chinese New Year
Chinese New Year is just around the corner.
As shops continuously blast Chinese New Year (CNY) songs, are you planning any Facebook marketing initiatives this holiday season? With 3.6 million people in Singapore on Facebook every month – 3.2 million on mobile – we certainly cannot ignore this marketing channel.
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The ABCs of Influencer Marketing
Do you recognise these social influencers? (courtesy of The Influencer Media)
How do brands works with social media influencers? How do you choose the right influencers for your brand?
By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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Content Rules: Book Review
Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
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Managing Online Trolls, Haters and Critics
Source of image
Social media is a double-edged sword.
Put to good use, it can be a salve for humanity’s woes. Social media allows us to share helpful content, seed ideas, connect with long-lost friends, and form communities around specific interests, relationships and affinities. It also lowers the communication barriers for small businesses, solo-preneurs and freelance talents, allowing them to reach their markets at a fraction of the cost.
Unfortunately, social media isn’t always “sugar, spice and everything nice”. Anybody who creates and publishes public content on a blog, YouTube channel, Facebook page or Twitter account know that it comes with the inherent risks of being flamed or criticised.
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When It Pays to Pay
Courtesy of Brinks Blog
I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.
Quoting from his post:
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9 ways to build relationships on social media
What is the value of your likes, follows, and friends on social networks? Is more necessarily merrier?
Thanks to a recent episode on Michael Stelzner’s Social Media Marketing podcast, I was intrigued with the notion of generating a Return On Relationship from Ted Rubin, an experienced social media marketing expert.
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Jab, Jab, Jab, Right Hook: A Book Review
Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.
Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans.
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Are You Trapped in Your Filter Bubble?
Courtesy of brainpickings.org
Are you seeing the same old posts on Facebook? Or stumbling across uncannily accurate ads that scare the wits out of you?
Well, beware of the filter bubble. It can narrow your world view, limit your exposure to new and innovative ideas, and reinforce negativity. Unlike other bubbles, this one doesn’t burst unless you make special provisions to change the way you behave online.
