Tag: social media marketing

Social Media Drove Almost a Third of Web Traffic

February 1st, 2015   •   1 comment   

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
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15 Facebook Marketing Tips for Chinese New Year

January 21st, 2015   •   1 comment   

Facebook Singapore CNY Statistics

Chinese New Year is just around the corner.

As shops continuously blast Chinese New Year (CNY) songs, are you planning any Facebook marketing initiatives this holiday season? With 3.6 million people in Singapore on Facebook every month – 3.2 million on mobile – we certainly cannot ignore this marketing channel.
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The ABCs of Influencer Marketing

January 4th, 2015   •   1 comment   

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with social media influencers? How do you choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
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Managing Online Trolls, Haters and Critics

November 9th, 2014   •   4 comments   


Source of image

Social media is a double-edged sword.

Put to good use, it can be a salve for humanity’s woes. Social media allows us to share helpful content, seed ideas, connect with long-lost friends, and form communities around specific interests, relationships and affinities. It also lowers the communication barriers for small businesses, solo-preneurs and freelance talents, allowing them to reach their markets at a fraction of the cost.

Unfortunately, social media isn’t always “sugar, spice and everything nice”. Anybody who creates and publishes public content on a blog, YouTube channel, Facebook page or Twitter account know that it comes with the inherent risks of being flamed or criticised.
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When It Pays to Pay

September 4th, 2014   •   no comments   


Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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9 ways to build relationships on social media

July 30th, 2014   •   1 comment   

build-relationships-on-social-media

What is the value of your likes, follows, and friends on social networks? Is more necessarily merrier?

Thanks to a recent episode on Michael Stelzner’s Social Media Marketing podcast, I was intrigued with the notion of generating a Return On Relationship from Ted Rubin, an experienced social media marketing expert.
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Jab, Jab, Jab, Right Hook: A Book Review

June 15th, 2014   •   no comments   

jjjrh

Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.

Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans. 
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Are You Trapped in Your Filter Bubble?

June 10th, 2014   •   2 comments   

Are you trapped in your filter bubble
Courtesy of brainpickings.org

Are you seeing the same old posts on Facebook? Or stumbling across uncannily accurate ads that scare the wits out of you?

Well, beware of the filter bubble. It can narrow your world view, limit your exposure to new and innovative ideas, and reinforce negativity. Unlike other bubbles, this one doesn’t burst unless you make special provisions to change the way you behave online.

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How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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