Tag: social media marketing

Managing Online Trolls, Haters and Critics

November 9th, 2014   •   4 comments   


Source of image

Social media is a double-edged sword.

Put to good use, it can be a salve for humanity’s woes. Social media allows us to share helpful content, seed ideas, connect with long-lost friends, and form communities around specific interests, relationships and affinities. It also lowers the communication barriers for small businesses, solo-preneurs and freelance talents, allowing them to reach their markets at a fraction of the cost.

Unfortunately, social media isn’t always “sugar, spice and everything nice”. Anybody who creates and publishes public content on a blog, YouTube channel, Facebook page or Twitter account know that it comes with the inherent risks of being flamed or criticised.
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When It Pays to Pay

September 4th, 2014   •   no comments   


Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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9 ways to build relationships on social media

July 30th, 2014   •   1 comment   

build-relationships-on-social-media

What is the value of your likes, follows, and friends on social networks? Is more necessarily merrier?

Thanks to a recent episode on Michael Stelzner’s Social Media Marketing podcast, I was intrigued with the notion of generating a Return On Relationship from Ted Rubin, an experienced social media marketing expert.
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Jab, Jab, Jab, Right Hook: A Book Review

June 15th, 2014   •   1 comment   

jjjrh

Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.

Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans. 
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Are You Trapped in Your Filter Bubble?

June 10th, 2014   •   2 comments   

Filter Bubble World
Courtesy of Found

Are you seeing the same old posts on Facebook? Or stumbling across uncannily accurate ads that scare the wits out of you?

Well, beware of the filter bubble. It can narrow your world view, limit your exposure to new and innovative ideas, and reinforce negativity. Unlike other bubbles, this one doesn’t burst unless you make special provisions to change the way you behave online.

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How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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Content Marketing that Rocks

May 4th, 2014   •   no comments   

joe-pulizzis-content-marketing-tips

Joe Pulizzi of Content Marketing Institute

Content marketing is the new marketing silver bullet. Everybody is talking about it.

How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
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Six Reasons Why Thai Commercials Are Awesome

April 24th, 2014   •   no comments   


“Giving” by TrueMove generated more than 3 million views in 5 days!

By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.

Yes, I am talking about those tearsome Thai advertisements.
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The Buzz Behind Google’s Hummingbird

February 2nd, 2014   •   no comments   


Source of image

In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird.

Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the system through unrelated keywords, meta-tags, links, and other spammy devices may work less effectively in future.
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See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.

At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
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