Tag: social media marketing

The 3 Players in Content Marketing

December 15th, 2012   •   2 comments   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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Social Media Optimisation or Originality?

November 13th, 2012   •   no comments   


Do social media gurus exist? (courtesy of Brian Copeland)

I’m caught in a digital dilemma.

On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”.
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Social Media Marketing 101 for Non-Profits

October 11th, 2012   •   12 comments   


Courtesy of Your Social Move

Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.

Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.
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Citizen Marketers – A Book Review

February 15th, 2011   •   no comments   

Designed by Freepik

Sometimes, the best folks to market your brand are not advertising agencies, publicists or sales persons.

Just ask Ben McConnell and Jackie Huba, stalwarts of the highly popular Church of the Customer blog and founders of Ant’s Eye View.
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Guiding Principles in Reciprocity

September 28th, 2010   •   no comments   


Reciprocity with a twist (source)

One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.

Let me explain this attitude of altruism.
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Celebrity Endorsement – To Do or Not To Do?

September 6th, 2010   •   1 comment   


Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)

Lights (tweet), Cameras (Facebook update), Action (blog post)!

One of the fastest growing phenomenon on social media channels, celebrities are flocking to these online channels to expand their reach to their increasingly social media savvy fans.
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Are We Truly in a Marketing Revolution?

March 21st, 2010   •   2 comments   


Liberty Leading the People by Eugène Delacroix(Courtesy of Wikipedia)

In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly.

Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.
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Three Ways To Generate Word Of Mouth

June 5th, 2009   •   1 comment   

Designed by Freepik

In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.

But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
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Is Social Media Marketing a Myth?

May 26th, 2009   •   3 comments   

Is Social Media Marketing a Myth
Is social media marketing just a myth? (courtesy of Snap Trends)

I love dabbling in social media in its various forms, be it blogging, facebooking, twittering, youtubing (occasionally), plurking and flickring.

Digital conversations are addictive, and I can spend an entire day just reading blogs, following tweets, retweeting, commenting on facebook photographs, chatting on MSN, uploading photographs on Flickr and so on.
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Fan-tastic Life Cycle

August 21st, 2007   •   no comments   


Got this cool graphic of how fans are created and spawned while surfing Church of the Customer recently. Created by Geno of Brain on Fire from a mashup of Church of the Customer’s loyalty ladder and David Armano’s diagram, it shows in a nifty way how one can reach out to various communities and parties through the Word of Mouth effect.

Now this is what I call a virtuous cycle!


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