Tag: social media marketing

Are We Truly in a Marketing Revolution?

March 21st, 2010   •   2 comments   


Liberty Leading the People by Eugène Delacroix(Courtesy of Wikipedia)

In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly.

Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.
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Three Ways To Generate Word Of Mouth

June 5th, 2009   •   1 comment   

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In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.

But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
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Is Social Media Marketing a Myth?

May 26th, 2009   •   3 comments   

Is Social Media Marketing a Myth
Is social media marketing just a myth? (courtesy of Snap Trends)

I love dabbling in social media in its various forms, be it blogging, facebooking, twittering, youtubing (occasionally), plurking and flickring.

Digital conversations are addictive, and I can spend an entire day just reading blogs, following tweets, retweeting, commenting on facebook photographs, chatting on MSN, uploading photographs on Flickr and so on.
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Fan-tastic Life Cycle

August 21st, 2007   •   no comments   


Got this cool graphic of how fans are created and spawned while surfing Church of the Customer recently. Created by Geno of Brain on Fire from a mashup of Church of the Customer’s loyalty ladder and David Armano’s diagram, it shows in a nifty way how one can reach out to various communities and parties through the Word of Mouth effect.

Now this is what I call a virtuous cycle!


The World of WOM

December 5th, 2006   •   no comments   

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA):

Buzz Marketing Using high-profile entertainment or news to get people to
talk about your brand.

Viral Marketing Creating entertaining or informative messages that are

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Must We Be Perfect?

December 1st, 2006   •   no comments   

Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy?

Seth Godin, a pioneer in the new world of citizen marketing, sums it up pretty nicely with his latest post. Quoting from him:

She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect.
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