Tag: social media marketing
In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly.
Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.
In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.
But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
Is social media marketing just a myth? (courtesy of Snap Trends)
I love dabbling in social media in its various forms, be it blogging, facebooking, twittering, youtubing (occasionally), plurking and flickring.
Digital conversations are addictive, and I can spend an entire day just reading blogs, following tweets, retweeting, commenting on facebook photographs, chatting on MSN, uploading photographs on Flickr and so on.
Got this cool graphic of how fans are created and spawned while surfing Church of the Customer recently. Created by Geno of Brain on Fire from a mashup of Church of the Customer’s loyalty ladder and David Armano’s diagram, it shows in a nifty way how one can reach out to various communities and parties through the Word of Mouth effect.
Now this is what I call a virtuous cycle!
Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA):
Buzz Marketing Using high-profile entertainment or news to get people to
talk about your brand.
Viral Marketing Creating entertaining or informative messages that are
She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect.
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