Seth Godin, the world’s most recognised internet marketer, has identified three new positions that would be vital in the new age of Word Of Mouth (WOM) and digitally enabled marketing. These are as follows:
COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do.
STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find out what metrics are important and cycle until they improve.
MANAGER OF FREELANCERS. Find and hire and manage the best outside talent in the world. If it can be defined as a project, and if great work defeats good, seriously consider having the MOF get it done.
Other than these positions, perhaps I should also add in a fourth position that is vital in the age of social media as follows:
4. STORYTELLER. Create, produce, write, and record compelling and fascinating content that excites, entertains and interests. Be able to spin a great yarn in words, pictures, videos, or sound.
Are there any other positions that we should take note of? This is exciting stuff and is in fact how I intend to organise my team in the future. Loosely that is.
In the age of increasing emphasis on individual preferences, coupled with the prevalence of social media, the traditional rules of marketing would need to change. We are no longer talking about market segments that aggregate themselves neatly into discrete demographic groups, or consumer preferences that follow neat patterns. Information is available fast and free, and the general levels of trust in advertising has descended to an all-time low.
How do marketers hope to thrive in this landscape? Enter the concept of I-Marketing.
I-Marketing (or iMarketing if you prefer) is centred on the inherent quality of social relationships and consumer culture in the age of new media. The word “I” represents a clear focus on the singular person and what makes him or her tick in this day and age. It also reflects a sea-change in thinking, and moves away from the mass-produced age of television commercials and newspaper advertising to strategies that are more natural and organic, which flows better with people’s behaviours and wants. Read More