When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster.
It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the concept of a “très chic picnic” imported from Paris. According to its website, this mass gastronomic extravanganza have taken place in outdoor public spaces in 20 cities across 5 continents this year, from Barcelona to New York City, from Montreal to Sydney. Read More
One of the advantages/disadvantages of being an obsessive-compulsive blogger is that I not only dig the various theories of Influence 2.0, but live them on a daily basis too. While not all bloggers are alike – just as not all mothers, students, pastors or criminals are – there are certain traits which make us hardcore content producers who we are.
To make it easier for you to remember, let us term them the five Os of social media content producers. Read More
Any PR person worth his or her salt these days would know that reaching bloggers, youtubers, flickrers, facebookers and twitterers (etcetera..) isn’t exactly the same as engaging the mainstream press. Trying the same traditional approach may only court failure, disappointment, and maybe even a tongue lashing (trust me I have been there)!
So how does one attract bloggers to participate in a gathering?