One of the most important skills needed to propel one’s efforts in social media is the age-old act of relationship building. To move any social media outreach, blogger relations or online evangelism effort through the long haul, one needs to have a group of believers, and to put in extra effort to build relationships with fellow digital denizens.
Just having a great blog or a nifty social media application isn’t enough if people don’t care enough about you or your organisation to want to be a part of the action. You need to invest in winning their trust and often their friendships too. Read More
Is it possible to marry museums with social media? Can we possibly make heritage hip and happening to the young? Well, I certainly believe that this can be done.
In my last public appearance in Singapore for the year, I participated in the launch of the National Heritage Board’s social media initiatives last Friday (6 February). Held at the Singapore Philatelic Museum, this was the fruit of many months of toil, teamwork and BST (Blood, Sweat, Tears) by my great team of colleagues at NHB. As many of you would know, social media is something very close to my heart, being an avid blogger and purveyor of this new means of influence.
Here’s what you can look forward to in the months ahead. Read More