One of the most important skills needed to propel one’s efforts in social media is the age-old act of relationship building. To move any social media outreach, blogger relations or online evangelism effort through the long haul, one needs to have a group of believers, and to put in extra effort to build relationships with fellow digital denizens.
Just having a great blog or a nifty social media application isn’t enough if people don’t care enough about you or your organisation to want to be a part of the action. You need to invest in winning their trust and often their friendships too. Read More