Tag: social media strategy

11 Winning Qualities of Likeable Businesses

October 31st, 2013   •   no comments   


The world of business is like a cocktail party. At least according to Dave Kerpen.

To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
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Psst! Wanna Hear the Secret To Success?

April 13th, 2013   •   no comments   

Can you guess what my name is? (courtesy of Film Quest)

Secrets. Mysteries. Codes. Puzzles. Riddles.

These are the stuff of books, movies, television programmes and radio shows. They tease us, allure us, and tempt us, drawing us deep into an enshrouded shrine of enchantment where magic potions and incantations are formulated.

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The Book of Business Awesome/ UnAwesome (Review)

January 13th, 2013   •   no comments   

Have you wondered what works (and doesn’t) in Facebook?

Or how you can undo an ill conceived tweet let loose in a fit of anger?

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Should You Create, Curate or Circulate?

November 19th, 2012   •   2 comments   

Courtesy of Fuel Your Blogging

Triggered by a post from David Meerman Scott, I thought about my own experience and asked the following questions:

– How much of what I’ve created is truly original?

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Social Media Optimisation or Originality?

November 13th, 2012   •   no comments   

Do social media gurus exist? (courtesy of Brian Copeland)

I’m caught in a digital dilemma.

On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”.
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Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd. And that, according to Jay Baer, is to focus on helping your customers rather than selling to them.

Thanks to a podcast from Copyblogger Radio, I learned from Jay that there are three ways to fill the top of the communication funnel.
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The 3 Layers of a Social Organisation

October 19th, 2012   •   no comments   

Coutesy of Attractology

With social media becoming omnipresent in everybody’s lives, it is timely for companies to consider how they can transform themselves into “social organisations”. This transcends the next evolution of companies that already practice social media marketing, and goes beyond the company-customer relationship.

A social organisation comprise multiple overlapping spheres of influence as illustrated below:

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Newsjacking – A Dirty Little Secret in PR

September 6th, 2012   •   3 comments   

Changi Airport Newsjacking
Changi Airport’s successful efforts in newsjacking following Joseph Schooling’s Olympic Win (courtesy of Changi Airport Facebook Page)

Joseph Schooling’s historic win in the Rio 2016 Olympics kicked off a wave of media publicity.

It also resulted in multiple brands riding on the brand-wagon, with some brands doing better than others.
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How to Write a Social Media Marketing Brief

August 7th, 2012   •   2 comments   


Have you wondered how you can work with a social media marketing agency? Well, help is here!

By now, we’ve all heard by now about the importance of having a social media marketing strategy to complement one’s marketing communications plan.

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Do You Trust Your CEO?

June 15th, 2012   •   no comments   

Source: Edelman Insights

Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:

1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.
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