Tag: social media

How To Build a Social Brand Which Customers Love

May 18th, 2017   •   1 comment   

the-brand-flip-book

Courtesy of The Liquid Agency

Your customers are no longer responding to your efforts. And that’s freaking you out.

In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
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19 Common Mistakes in Social Media Marketing

April 19th, 2017   •   1 comment   

Common Mistakes in Social Media Marketing

Original Image by Freepik

Social media marketing is a marathon, not a sprint.

Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
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How United Airlines Went Viral on Social Media [PR Crisis]

April 12th, 2017   •   4 comments   

Source of image

United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.

It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
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How To Raise Kids Wisely in a Digital and Social World

March 11th, 2017   •   4 comments   

How to Raise Kids Wisely in a Digital world

How can you raise healthy and well-balanced kids in a digital world?

That was the question on the lips of over a 100 parents last night at Raising Kids Wisely in a Social Media Generation organised by Trainium Academy and Facebook with the support of the Media Literacy Council (MLC).
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Top Social Media Marketing Failures in 2016

February 21st, 2017   •   no comments   

Top Social Media Failures in 2016

Designed by Freepik

The world of social media marketing is always brimming with good news, isn’t it?

Time and time again, we read how companies and brands reaped amazing results from their social media marketing efforts.
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A Prescription for Digital Drifters

November 17th, 2016   •   no comments   

A Prescription for Digital Drifters

Courtesy of McKinsey

I’ve done it. You’ve done it. She has done it. So did he.

What am I talking about? Well, I’m writing about the double D of Digital Drifting.
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How Social And Mainstream Media Helped Donald To Trump

November 9th, 2016   •   no comments   

how-social-media-helped-donald-to-trump

Courtesy of The Political Insider

The world is still reeling from the results of the 45th American Presidential Election.

America has elected her 45th president Donald J Trump in a stunning upset over his Democrat opponent Mrs Hillary Rodham Clinton.
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8 Things You Didn’t Know About The Media

September 22nd, 2016   •   no comments   

8-things-you-didnt-know-about-the-media

Courtesy of Phil Wolff 

I’ve got some shocking news for you. Ready for it?

Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
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Winning the Social Media Content Wars

August 30th, 2016   •   1 comment   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
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Social Media Marketing: A Simple Roadmap

May 31st, 2016   •   no comments   

social media marketing roadmap - a simple 9 step process

Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.

After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
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