Tag: social media
Courtesy of Phil Wolff
I’ve got some shocking news for you. Ready for it?
Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”
Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
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