Tag: social media
Courtesy of The Liquid Agency
Your customers are no longer responding to your efforts. And that’s freaking you out.
In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
Social media marketing is a marathon, not a sprint.
Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.
It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
How can you raise healthy and well-balanced kids in a digital world?
That was the question on the lips of over a 100 parents last night at Raising Kids Wisely in a Social Media Generation organised by Trainium Academy and Facebook with the support of the Media Literacy Council (MLC).
The world of social media marketing is always brimming with good news, isn’t it?
Time and time again, we read how companies and brands reaped amazing results from their social media marketing efforts.
Courtesy of McKinsey
I’ve done it. You’ve done it. She has done it. So did he.
What am I talking about? Well, I’m writing about the double D of Digital Drifting.
Courtesy of The Political Insider
The world is still reeling from the results of the 45th American Presidential Election.
Courtesy of Phil Wolff
I’ve got some shocking news for you. Ready for it?
Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
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