Tag: social media
“For a while, it seemed that every conversation about companies interacting with bloggers fell back on the same few anecdotes. It was as if our economy were based on Dell and Kryptonite. For better or worse, that’s changed now. We’re seeing more examples of bloggers calling out companies, and all too often, the companies don’t understand the culture. Today it’s the National Pork Board.
Jennifer Laycock is a work-at-home mom and founder of The Lactivist, “a site that aims to promote breastfeeding through humor.” One of her activities is selling shirts with funny slogans at CafePress, and one of her designs—The Other White Milk—was too close to The Other White Meat® for the eat-more-pig crowd.
Read this post by Long Tail’s Chris Anderson about how social media relations brings a different dimension compared to traditional mainstream media PR. He blogs about the dilemma faced by traditional PR practitioners as captured by this quote:
“So now imagine that you’re one of those PR professionals. What do you do? Stick with the world you know, and continue calling and emailing releases to the traditional press (trying not to notice that their ranks are shrinking and influence waning)? Start spamming bloggers, too, and hope for the best? Or just treat alpha bloggers like traditional press and shower them with love, while ignoring the rest?”
His suggestion to evolve the role of PR from external relations to internal relations is radical. Can we as PR professionals coach the numerous employees in our organisation to do the outreach through their respective social media channels instead of doing it ourselves? Chris suggested some possible topics for coaching:
Few in the blogging world are unfamiliar with Robert Scoble, author of the highly popular Scobleizer blog and one of the doyens responsible for giving fame to Microsoft’s Channel 9 News. His incredible number of connections with the “Who’s Who” in the blogging world helped to make this an interesting read.
Planning versus execution. There is an age-old debate about which is more important in marketing. Should strategy take precedence over implementation? Similarly, which is of greater significance – the general’s plans or the warriors tactics?
I believe that increasingly, ivory towers “strategic marketing” ain’t gonna cut the ice. Poring over numerous analytical reports and market research alone will not do. AC Nielsen may have the best coverage of traditional marketing channels but have you read what people are talking about you on hardwarezone’s forums? How about what the taxi drivers are saying behind your backs?
The 4 Fs are:
Came across this excellent piece from the net savvy executive on how one should manage and deal with bloggers, podcasters, you-tubers and other digital denizens. They have coined a new term for it called Social Media Relations. This could be an interesting offshoot from traditional public relations which is usually more concerned with Main Stream Media (MSM).
The key roles of Social Media Relations?
1) Coordinate the development and implementation of social media engagement strategy and policies, including blogging policy, formal blogger relations programs and social media monitoring programs.
Was emailing to both Ivan Chew and Siva, when the idea for this blog post struck me. After all, in the age of digital democratization, time is probably the most scarce resource. We only have 24 hours a day, and there is only this much you can do.
Here are some modern day Weapons of Mass Distraction:
Sign up to receive monthly updates