Tag: social media
Few in the blogging world are unfamiliar with Robert Scoble, author of the highly popular Scobleizer blog and one of the doyens responsible for giving fame to Microsoft’s Channel 9 News. His incredible number of connections with the “Who’s Who” in the blogging world helped to make this an interesting read.
Planning versus execution. There is an age-old debate about which is more important in marketing. Should strategy take precedence over implementation? Similarly, which is of greater significance – the general’s plans or the warriors tactics?
I believe that increasingly, ivory towers “strategic marketing” ain’t gonna cut the ice. Poring over numerous analytical reports and market research alone will not do. AC Nielsen may have the best coverage of traditional marketing channels but have you read what people are talking about you on hardwarezone’s forums? How about what the taxi drivers are saying behind your backs?
The 4 Fs are:
Came across this excellent piece from the net savvy executive on how one should manage and deal with bloggers, podcasters, you-tubers and other digital denizens. They have coined a new term for it called Social Media Relations. This could be an interesting offshoot from traditional public relations which is usually more concerned with Main Stream Media (MSM).
The key roles of Social Media Relations?
1) Coordinate the development and implementation of social media engagement strategy and policies, including blogging policy, formal blogger relations programs and social media monitoring programs.
Was emailing to both Ivan Chew and Siva, when the idea for this blog post struck me. After all, in the age of digital democratization, time is probably the most scarce resource. We only have 24 hours a day, and there is only this much you can do.
Here are some modern day Weapons of Mass Distraction:
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