Tag: social media

The Fs of Citizen Marketing

November 23rd, 2006   •   2 comments   

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.

The 4 Fs are:

1) Filters

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Social Media Relations

November 22nd, 2006   •   no comments   

Came across this excellent piece from the net savvy executive on how one should manage and deal with bloggers, podcasters, you-tubers and other digital denizens. They have coined a new term for it called Social Media Relations. This could be an interesting offshoot from traditional public relations which is usually more concerned with Main Stream Media (MSM).

The key roles of Social Media Relations?

1) Coordinate the development and implementation of social media engagement strategy and policies, including blogging policy, formal blogger relations programs and social media monitoring programs.
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Weapons of Mass Distraction

November 19th, 2006   •   2 comments   

Was emailing to both Ivan Chew and Siva, when the idea for this blog post struck me. After all, in the age of digital democratization, time is probably the most scarce resource. We only have 24 hours a day, and there is only this much you can do.

Here are some modern day Weapons of Mass Distraction:

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