Tag: social media

How I Doubled My Instagram Followers in 3 Months

March 10th, 2015   •   7 comments   

coolinsights Instagram Profile

Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?

Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.

Before I do that, however, let us first look at why Instagram matters.
Read More


Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
Read More


6 Myths of Content Marketing

February 24th, 2015   •   no comments   

Content Marketing 6 Myths True or False

Image source

Content marketing is all the rage now.

Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.

Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
Read More


Does Singapore Need Safer Internet Day?

February 10th, 2015   •   no comments   

Safer Internet Day
Do you recognise these hunks and babes? No, I’m not talking about the YouTube stars! (courtesy of BetterInternet.SG)

How would you rate Singapore’s Internet environment? Good? Average? Or downright crap?

As a digital marketer and publicist, I love spending time online. However, it pains me to see so much hatred, bullying and negativity being dished out on social media.
Read More


The Five Hs of Content Marketing

February 9th, 2015   •   no comments   

Content Marketing Cycle Infographic

Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.

The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!

How can we simplify the processes involved in content marketing?

Enter the Five Hs of Content Marketing.
Read More


When Content Marketing Becomes Spam

February 6th, 2015   •   no comments   


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
Read More


Global Findings in Social Media Customer Service

February 3rd, 2015   •   no comments   

Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?

The answers may surprise you!
Read More


Online Consumer Behaviours – Insights from a Psychologist

January 25th, 2015   •   2 comments   

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
Read More


Six Pillars of Content Marketing

January 11th, 2015   •   1 comment   

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.
Read More


9 Qualities of Great Gifts

December 24th, 2014   •   no comments   

Generosity and Giving
Courtesy of Victoria Brain Injury Society

One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.

In Godin’s own words:

“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ” 
Read More


Page 5 of 14« First...34567...10...Last »