Tag: social media

When Content Marketing Becomes Spam

February 6th, 2015   •   no comments   


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
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Global Findings in Social Media Customer Service

February 3rd, 2015   •   no comments   

Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?

The answers may surprise you!
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Online Consumer Behaviours – Insights from a Psychologist

January 25th, 2015   •   2 comments   

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
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Six Pillars of Content Marketing

January 11th, 2015   •   1 comment   

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.
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9 Qualities of Great Gifts

December 24th, 2014   •   no comments   

Generosity and Giving
Courtesy of Victoria Brain Injury Society

One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.

In Godin’s own words:

“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ” 
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Brand Media Strategy – Book Review

November 19th, 2014   •   no comments   

Brand Media Strategy Book

How do we combine the discipline of media planning with cutting edge developments in the digital age?

Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.
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Are You a Social Media “Porn” Star?

November 13th, 2014   •   no comments   

building porn photo

We are living in the age of “porn”. And most of it has very little to do with sex.

Unlike the more salacious kind, such “porn” are usually completely safe for families and kids. Unfortunately, like their more notorious namesake, such behaviours could be addictive. Carried to extremes, they can be unhealthy for one’s mental and physical well-being.

In fact, some of us are so obsessive compulsive about capturing and sharing every waking moment that we end up suffering cold turkey if our Digital Documenting & Distribution Devices (4Ds) go haywire or are wrangled away from us!

What are the kinds of “porn” that we are talking about?
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Why Influencers Are Often Wrong

November 7th, 2014   •   1 comment   

Well behaved women rarely make history -(1)

Do you know that the views and opinions shared by social influencers aren’t always right? In fact, there is a good chance that they may be wrong.

Now wait a minute.

I am not saying that these luminaries aren’t credible or respectable. In fact, they often have them by the truckloads.
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The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Rules of Social Storytelling
Designed by Freepik

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?
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Offensive Versus Defensive Public Relations

August 20th, 2014   •   no comments   

Offensive vs Defensive PR
When you’re under attack like the Spartans, you need to close ranks (source of image)

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.
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