Tag: social media

Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
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The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   1 comment   


Source of image

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
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8 Ways to Build Online Trust

March 19th, 2015   •   2 comments   

8 Ways to Build Online Trust
Courtesy of Leading With Trust

Do you know what the most important asset in the digital age is?

Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.

The answer is TRUST.
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How I Doubled My Instagram Followers in 3 Months

March 10th, 2015   •   7 comments   

coolinsights Instagram Profile

Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?

Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.

Before I do that, however, let us first look at why Instagram matters.
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Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
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6 Myths of Content Marketing

February 24th, 2015   •   no comments   

Content Marketing 6 Myths True or False

Image source

Content marketing is all the rage now.

Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.

Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
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Does Singapore Need Safer Internet Day?

February 10th, 2015   •   no comments   

Safer Internet Day
Do you recognise these hunks and babes? No, I’m not talking about the YouTube stars! (courtesy of BetterInternet.SG)

How would you rate Singapore’s Internet environment? Good? Average? Or downright crap?

As a digital marketer and publicist, I love spending time online. However, it pains me to see so much hatred, bullying and negativity being dished out on social media.
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The Five Hs of Content Marketing

February 9th, 2015   •   no comments   

Content Marketing Cycle Infographic

Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.

The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!

How can we simplify the processes involved in content marketing?

Enter the Five Hs of Content Marketing.
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When Content Marketing Becomes Spam

February 6th, 2015   •   no comments   

Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
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