Tag: social psychology

Six Strategies of Quiet Influencers

April 4th, 2016   •   no comments   

Six Strategies of Quiet Influencers

Do you know that Emma Watson is an introvert?

Is it possible for an introvert to be a social influencer? Most definitely!

Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts.

This is good news for the naturally introverted and reserved. Like the brilliant Harry Potter actress Emma Watson above.
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How being vulnerable can transform our lives

October 6th, 2015   •   1 comment   

How being vulnerable transforms our lives Brene Brown

Courtesy of TED Talks

What do courage and joy have in common? How do we live fuller and more wholehearted lives by daring greatly?

The answers to these questions and more were answered in Daring Greatly by storytelling researcher and psychologist Dr Brené Brown. Exploring the width and depth of how we live, love and engage with one another, Daring Greatly challenges us to defy the prevailing social climate of scarcity in order to live and love more wholeheartedly.
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Why Prison and Locker Rooms are Pink

March 19th, 2014   •   no comments   

Why Prison and Locker Rooms are Pink
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)

Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?

Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.

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The Social Commerce Handbook: Book Review

August 14th, 2013   •   3 comments   

Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.

While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
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The Push of Psychological Sways

October 19th, 2010   •   1 comment   

Written in a style reminiscent of Malcolm Gladwell, “Sway – The Irresistible Pull of Irrational Behaviour” by Ori and Rom Brafman explores how seemingly irrelevant psychological influences impact human decisions. Peppered with anecdotes and experiments from social psychology, behavioural economics and organisational behaviour, Sway tells us why much of our decision making is more often subjective than objective.

Citing fascinating examples from the Israeli Army, US’s Supreme Court, Who Wants To Be a Millionaire, and the anthropological fraud known as the “Piltdown Man“, the Brafman brothers’ weave a compelling narrative in the slim volume. Backed by scientific research, the case studies help to illustrate various psychological phenomena throughout the book. They include:

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