Tag: Social Triggers

Why The Best Things In Life Aren’t FREE

May 1st, 2014   •   no comments   

Why the Best Things in Life Aren't Free

FREE. Its a powerful word. Everybody loves freebies.

Besides its a great way to attract customers right?
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The 7 Triggers of Fascination

July 11th, 2012   •   no comments   

Sally Hogshead of Fascinate (courtesy of Radical Careering)

I’ve listened to a fascinating podcast by Derek Halpern of the Social Triggers website. In the podcast, he interviews Sally Hogshead, the Chief Fascination Officer of Fascinate, Inc. and author of Fascinate: Your 7 Triggers to Persuasion and Captivation. Done in a conversational fashion, the interview provided an interesting overview of the 7 psychological triggers that companies can employ to achieve better and more targeted results in their marketing.

According to Sally (she blogs here) we don’t have learn how to be fascinating.  Instead, we should unlearn how to be boring!
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