Tag: Start Up

How to Launch a Product through Content [Book Review]

February 27th, 2015   •   no comments   

Launch Book - Content Marketing Guide

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
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The Most Successful Small Business in the World: Book Review

July 31st, 2013   •   6 comments   

“What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike

Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.

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WTF! The Story of Two Fry Guys

April 9th, 2013   •   no comments   

27 year old Melvin Ong (above) has a vision. And that is to be the king of fries in Singapore.

Together with his partner Steve Tan (also 27), Melvin owns and operates What The Fries! – a snack food outlet located at the basement of J Cube Mall. With the cheeky acronym WTF, the stall has been in operation slightly over a year (it opened on 2 Apr 2012). It serves savoury snacks like Golden Nuggets, Mexicali Wings, Roasted Drumlets, Sunny Hunny Wings, and lots of fries.

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The E-Myth Revisited – Book Review

March 5th, 2013   •   no comments   

The e-Myth revisited book review

Are you a struggling entrepreneur trying to juggle it all, but find it a tremendous challenge?

Well, perhaps it’s time for you to stop, take a step back, critically evaluate where your business is going, and read The E-Myth Revisited.
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Explore Singapore on Two Wheels with Druthers

February 22nd, 2013   •   no comments   

Courtesy of Druthers Bicycle Rental

Cycling is fast becoming a popular way to tour a city.

I remembered how enjoyable it was cycling around Whistler back when my family visited Canada. There is something magical about the sensation of wind rushing through your body and blood coursing through your muscles as you soak in the sights, sounds and scents of your surroundings. Moreover, you can choose to stop anytime to take photo if you so fancy.
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The 3 Cs of Convergence Marketing

January 28th, 2013   •   no comments   

What is the true essence of marketing?

I believe that it can be distilled into three basic questions:

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Poke The Box (Seth Godin): A Book Review

January 26th, 2012   •   no comments   

“When was the last time you did something for the first time?”

With a secondary title like that, you can bet that Poke the BoxSeth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in that department.
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Hallmarks of Successful Entrepreneurs (A Local Perspective)

November 8th, 2011   •   no comments   

Are there qualities common to entrepreneurs like Steve Jobs? (Courtesy of Digital Trends)

As the world continues to moan over the demise of Apple head honcho Steve Jobs, numerous articles have been written about his entrepreneurial legacy.

These cover the length and breadth of his astounding career as one of the century’s greatest CEOs.
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Have a “Beery” Good Time with Fine Brews in Chinatown

October 23rd, 2011   •   1 comment   

Fancy a Hobgoblin, Kopparberg pear cider, or Pauvel Kwak with chicken rice or fish ball noodles? How about a lychee flavoured Taiwanese “Xiao Mei Mei” beer to wash down a steaming plate of fish head?

Now you can with The Good Beer Company, Singapore’s first (and only) specialty and craft beer stall in a hawker centre. Opened by Daniel Goh of Young Upstarts fame, its a realisation of a long-time dream come true.

The Good Beer Company

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The Ultimate Start Up Entrepreneur

August 17th, 2011   •   1 comment   

Martell Ultimate Start Up Space

After months of hard canvassing and pitching in a two stage competition, the winner of the Martell V.S.O.P. The Ultimate Start-up Space competition was announced last night. Mr Jeremy Nguee of the business idea “Preparazzi”, was selected by a panel of judges out of 10 finalists.

Martell Ultimate Start Up Space
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