Tag: stealth marketing

We the Undercover Marketers

March 21st, 2012   •   1 comment   

We the Undercover Marketers

The Joneses were portrayed as the ultimate stealth marketers (source of image)

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

My curiosity in stealth marketing was first piqued when I read Martin Lindstrom’s brilliant marketing expose Brandwashed. In the book, the neuro-marketing exponent revealed many of the psychological and neurological tricks employed by marketers to get us to buy more, often without us knowing it.
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