Tag: stories

The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Is of Brand Social Storytelling
Courtesy of Tom Fishburne

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?

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Tell to Win: Book Review

April 7th, 2013   •   1 comment   

Imagine watching a magical performance by David Copperfield.

Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.
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The Parable of the Pump

January 21st, 2012   •   no comments   

Zig Ziglar Parable of the Pump
Zig Ziglar (courtesy of Decisive Minds)

Zig Ziglar (Hilary Hinton) may be 85 years of age, but he sure packed a lot of punch in his speeches.

A highly respected motivational speaker grounded in Christian values, Zig is known for his fiery workshops and power-packed programmes focused on motivation, success and salesmanship. He is also a champion sales trainer, having mastered the art of selling.

In a recent podcast I listened to, Zig spoke about the story of the pump. Here’s the man himself speaking to a life audience for your viewing and listening pleasure:

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