Tag: street marketing

Graffiti and Street Art – Vandalism or Marketing?

March 15th, 2009   •   2 comments   

Street art along a wall in North Richmond

Being an avid runner, I often jog around the Parkville and Carlton areas near my university campus and chance upon street art along various walls, pavements and fences.  Some of the air-brushed displays are aesthetically beautifully and probably the result of considerable and painstaking effort to create enduring works of art.  Surprisingly, I don’t see that many acts of graffiti which are overtly anti-establishment or vandalistic in nature (or perhaps I haven’t been to those neighbourhoods yet).

While musing on this phenomenon, I chanced upon this interesting article by Mark Holsworth who reported on how several merchants in the Brunswick suburb of Melbourne (just a stone’s throw away from where I am putting up at Carlton) have engaged street artists to decorate their shopfronts.  Holsworth highlighted two examples of this could be done tastefully. The first is a convenience store located at the Lygon/Brunswick area:

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