Tag: surveys

Digital Marketing Trends: Key Insights in 2015

March 4th, 2015   •   no comments   

Personalisation and Customer Experience 2015

What is the single most exciting digital marketing opportunity in 2015?

Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.

Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
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To Research Or Not To Research?

October 17th, 2011   •   no comments   

P&G researchers study customers where the action truly is (courtesy of Science in the Box)

Marketing research is a huge cannon in any marketer’s arsenal. Or is it?

The weapons of choice? Street surveys, focus group discussions, straw polls, online surveys, telephone interviews, and behavioural observations. Supplement these with secondary (desktop) research findings published by research houses and voila!, you’ll have the makings of a great marketing strategy.
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