Tag: Susan Gunelius
[Article first published as Book Review: Harry Potter – A Global Business Phenomenon by Susan Gunelius on Blogcritics.]
By now, almost everybody in the civilised world would have wept sweet tears over the end of the Harry Potter movie franchise with the screening of “Harry Potter and the Deathly Hallows Part 2”. Considered the world’s most bankable fantasy brand with an estimated brand value of US$15 billion, Harry Potter has changed forever the image of children’s fantasy books with its massive impact. With its unprecedented wave of success, the world of Harry Potter has left many wondering if such a feat could be repeated ever again.