Tag: target markets
What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?
Courtesy of Psychology Today
One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.
From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.