Tag: target markets

The Right Stories for the Right Audience

April 19th, 2012   •   no comments   

Bob Rogers (source of image)

What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?

According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
Read More

Smashing Stereotypes

September 13th, 2010   •   1 comment   

Courtesy of Psychology Today

One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.

From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.
Read More