Tag: the arts

Can We Truly Market the Arts?

April 23rd, 2009   •   no comments   

Art or sheer marketing brilliance? (Damien Hirst’s £50 million For The Love of God courtesy of Secretly Ironic)

There is an underlying tension in the field of cultural management where one has to balance between giving customers what they want and preserving artistic integrity.  This is especially prevalent in what we term as the ‘high arts’ like classical music, ballet, theatre and museums.

Against the ever growing competition from lifestyle activities coupled with the ever shrinking discretionary time of today’s consumers, it appears suicidal for art organisations to hold their ground for the sake of their art.  Considered by many to be a discretionary expense (compared to purchasing groceries, fuel and homes), cultural activities have never faced such tremendous competition as the present age.

Read More