Tag: The Impact Equation

The Impact Equation: Book Review

May 11th, 2013   •   1 comment   

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die?

If you’re clueless about the answer, consider reading The Impact Equation. Authored by social media savants Chris Brogan and Julien Smith, the book on content marketing reveals how you can generate attention, affection and action amongst the people you care about. Namely, your customers and other stakeholders.
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