Tag: Tom Laforge

The Impact of Macroforces on Coke’s Strategy

May 12th, 2010   •   3 comments   

Tom LaForge, Global Director of Human & Cultural Insights from Coca-Cola

This man has a dream job. Also known as the Global Director of Human & Cultural Insights at Coca-Cola, Tom LaForge’s occupation is to sniff out trends, foresee the future, and position Coca-Cola in the ever evolving consumer market. At my recent trip to Coke’s Global Innovation and Technology Center at Shanghai (courtesy of Coca-Cola), I had the privilege of listening to Tom’s views on macroforces and how Coca-Cola responds to them.

What are the eight macroforces according to Coke? Well, they are:

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